• Handover of Mandela Legacy Canvas to Nelson Mandela Museum and assistance with ‘Million Gardens for Mandela’ initiative in Qunu, Eastern Cape
  • Partnering with Thula Thula to paint houses with fire-resistant paint in Imizamo Yethu, Western Cape

Each year, Mandela Day offers the people of South Africa an opportunity to help their fellow citizens, and to give back to the communities of this country.

This year, British American Tobacco South Africa (BAT South Africa) is taking the opportunity to help the community of Imizamo Yethu informal settlement in Hout Bay, Western Cape, and to hand over the Nelson Mandela Legacy Canvas to the Nelson Mandela Museum in Mthatha, Eastern Cape.

Our staff have helped paint homes in the Imizamo Yethu community with fire-resistant paint, giving of their time and effort to mark 67 minutes of charity on Mandela Day. The activity was done in conjunction with Thula Thula Hout Bay, a non-profit organisation that directly engages with the community during times of need, such as the devastating fire in March this year.

BAT South Africa has also made contributions to HDI Support, a disaster response organisation that distributes essential goods in the aftermath of disasters across the Western Cape.

While employees contributed to the Imizamo Yethu community in the Western Cape, BAT South Africa also handed over a unique artwork piece made from the handprints of numerous celebrities and politicians, including: Prince Albert of Monaco, Hollywood actor Djimon Hounsou, Ladysmith Black Mambazo, Freshlyground, Dr Danny Jordaan, Archbishop Emeritus Desmond Tutu, and Minister in the Presidency Jeff Radebe, among others.

The canvas was purchased at auction by BAT South Africa in 2011, and the proceeds of sale were donated to the Nelson Mandela Children’s Fund. The canvas previously hung in BAT South Africa’s old headquarters in Stellenbosch, and has now moved to a permanent home as part of the Nelson Mandela Museum’s collection.

BAT South Africa has also made a donation to the ‘Million Gardens for Mandela’ initiative, an effort to address the problem of food security by providing communities with seeds to start food gardens. The initiative is led by Africa Rising, an organisation focused on addressing problems in Africa with long-term solutions, and will see a number of gardens started in the area of Qunu in the Eastern Cape, and across various provinces.

Soraya Benchikh, CEO of BAT South Africa, said, “We have worked hard to make sure that our contribution to Mandela Day yields benefits for more than one day, and has a lasting positive effect. The example set by the life of Mandela shows the importance of going beyond the 67 minutes of Mandela Day itself, and which makes charity and the pursuit of dignity for all people a life-long effort.”



Issued by Corporate Image on behalf of British American Tobacco South Africa