Coca-Cola Food Fest showcases the country’s most delicious local food

You will find them along South Africa’s highways, byways, country lanes, suburban cul-de-sacs and busy city thoroughfares. They are the gourmet, On the Go and Traditional gems that Coca-Cola Beverages South Africa (CCBSA) is shining a spotlight on in their annual Coca-Cola Food Fest.

What these hole-in-the-wall eateries, cafes, food trucks, shisanyamas, pubs, shebeens, coffee shops and high-end restaurants all have in common is the utterly delicious food they serve.

Meals can range from steak sandwiches to grilled steaks and stuffed filet mignons. Meals are slotted into three categories defined as ‘on the go’ meals which can be eaten off-the premises, ‘traditional’ plated meals eaten while seated at the premises, and ‘gourmet’ which is defined as speciality cuisine dishes.

Up to 4 000 eateries have registered to participate in the 2017 competition, with a majority of eateries coming from the On the Go and Traditional categories. For the full list of participating eateries, visit the website www.ccbsafoodfestival.co.za and scroll down the list.

The 2017 Coca-Cola Food Fest voting process and mechanics

Public vote

Before 21 July, the public has an opportunity to vote by buying a Coca-Cola Food Fest Meal Combo from their favourite eatery, then dialling *120*4862# and following the prompts. The campaign has seen more than 35 000 votes come through USSD, with votes cast for various participating eateries across the province.

Semi-finals

After the public vote has closed, foodies can attend one of two regional semi-final events to sample some of the culinary delights that will judged at the final. The events will be held at Durban’s People’s Park on 19 August and at Johannesburg’s James and Ethel Gray Park on 2 September. 15 regional finalists will attend the Durban event and a further 12 will be at the Johannesburg event.

Food and fun go hand-in-hand so both semi-final events will be an outing for the entire family. In addition to being able to sample each semi-finalist’s dish, visitors will also have a choice of food stalls. The day’s entertainment includes celebrity chefs, live music, comedians and a Kiddie Zone especially for children. Catch Babes Wodumo live alongside celebrity chef Zola Nene, DJ CNDO, Comedian Celeste Ntuli and a great menu of local talent.

Tickets to the semi-final events are available from Computicket at R100 per person. A 50% discount applies for pensioners and entry for children under 12 is free.

Finals

Following the semi-finals, the fate of the entrants still in the competition will be in the hands of experienced food judges who will announce the winners of each category at an event in Johannesburg on 21 September at the James and Ethel Gray Park. Catch Micasa live alongside celebrity chef Zola Nene, DJ Slique, comedian hit Mpho Popps and an awesome menu of local talent.

The winner in each category from the Durban and Johannesburg semi-finals will compete in the finals.

Judges

The judging panel includes popular television chef and cookbook author Zola Nene, chef, restaurateur and caterer Arnold Tanzer and the South African Chef’s Association.

Prizes

The 12 finalists representing the top three meal categories selected in Durban and Johannesburg, will each receive R22 500. The finalist in each category will receive R150 000. 60% of this amount will be paid in cash and a further 40% will be used to upgrade the eatery.

Voters can also win their share of R140 000, which includes random draws for R5 to R10 airtime and daily cash as well as cookware to the value of R35 000.

ENDS

www.ccbagroup.com

Issued by Corporate Image on behalf of Coca-Cola Beverages South Africa.