Consumer communications

Corporate Image consumer communications icon

Rising above the noise to be heard.

 

Corporate Image looks after some of South Africa’s favourite and best known brands. We devise, plan and execute campaigns that build support for our clients' brands and companies. We come up with good ideas with legs that find traction in a social media-saturated world, with exposure in both traditional and non-traditional media.

It is common that in times of economic difficulty, companies tend to cut back on PR, often not understanding that this is the least expensive and most credible form of consumer communication. We help clients understand the value to be gained from inventive consumer PR with programmes that work very effectively as part of an overall marketing strategy.

We strategise and execute effective communication that cuts through the clutter and elevates the brand’s identity, its values and what association with the brand offers consumers. Consistent messaging as part of the marketing mix is much more likely to reach the correct target audiences and achieve sales uplift. People are increasingly looking to be engaged by brands and not given the hard-sell, and Corporate Image takes this into account when formulating effective campaigns.

With social media now so powerful in the consumer space, the opportunity lies in directly accessing consumers in the media they want to read, in the way in which they want to be spoken to.  Corporate Image works with highly regarded social media experts to make sure brands are exposed in the most efficient and cost-effective way possible. While many of our clients use social media agencies to run Facebook pages and Twitter accounts, we monitor and advise on sensitive topics and keep up to date with issues and work closely with social media agencies who are retained to manage day-to-day interaction.

Corporate Image has devised, planned and executed public relation campaigns that range from supporting major concerts, to press launches, VIP engagements, and brand events. Other services include:

  • Negotiating quid pro quos with media on spend
  • Content optimisation
  • Video and multimedia strategies and management of production
  • Paid media strategies for digital, print and outdoor

 

 

Our clients



“We are able to contact them at all hours of the day and night, nothing is too much trouble, and I look upon Corporate Image’s MD as one of our most valuable assets.”
Chairman, one of SA’s largest retailers
“Thank you so much for all you have done for us at a pivotal time in needing to communicate the outcomes of the retail turnaround relative to what we set out to do.”
Director of one of the “big four” JSE-listed banks
“Many PR firms dispense advice, but very few genuinely understand the context and challenges facing corporate PR departments and are able to put themselves in the client’s shoes before suggesting a course of action.”
Communications Manager, JSE-listed telecoms company
A key attribute that sets them apart is their international experience and the ability to take corporate head office decisions and turn those into operational reality across multiple countries”.
Communications Manager, JSE-listed telecoms company
“I can’t say enough about the team at Corporate Image. The service they provide is the absolute best – they understand our business and our unique needs which ensure productivity and proven results.”
PR Manager, major JSE-listed leisure company