Corporate communications

Corporate Image corporate communications icon

Corporate Image is one of the most highly regarded corporate communications agencies in South Africa.

 

Our work and expertise, over 30 years, is acknowledged by media and clients alike.

 
With a wide range of experience in advising clients on building their reputations and corporate brands – from day-to-day news to more critical situations – we target news strategically across the media landscape where clients most want to be seen by the people who most influence their business.

Corporate Image takes time to understand our clients, their competitors, and their industries, and our sole focus is on developing, protecting, and enhancing their enterprise value. We make use of our nearly three decades of experience with some of South Africa’s most challenging cases, and have the global reach and on-the-ground experience to help you no matter what issue you’re trying to manage.

Our experience is multi-sectoral, and our staff are skilled planners and communicators who bring their knowledge, passion and sense of detail to match clients’ needs and strategies. We have a broad network of specialists who can be called upon to provide particular experience, from academics to economists, environmentalists, and graphic designers.

Corporate Image works for some of the country’s most admired blue-chip companies – some of them for over two decades – using our expertise in communications strategic planning and execution, and our wide industry experience to help clients develop distinctive positions in the marketplace.

We employ multiple tools including communications with business, financial, and trade media, thought industry pieces, proactive industry-related commentary, speechwriting and new product development, corporate activity, and executive profiling.

Corporate Image is known for working throughout the organisation, exposing internal experts in their fields to the media and helping them tell their stories in a compelling and engaging way. We help build the corporate enterprise through tailored communications strategies that take advantage of opportunities presented by developments in the industry or by the media and what they are covering.


Corporate Image is best known for its professional, targeted, and immaculately researched and prepared media engagements.

From press releases to press conferences, one-on-ones, round-tables or Google Hangouts, we help you plan for the best possible outcome. By preparing extensive objectives-based plans with targeted lists and objective measurements, we work with you to conceptualise the key messages you really want to get across in key media. And we do extensive Q&As to prepare our clients for tricky questions. If requested or required, we accompany our clients to support them during interviews.

Traditional and digital media are treated with equal respect. Apart from proactive enterprise positioning, we use our experience to provide the highest possible impact through a combination of earned, paid, corporate, and social media to expose both our clients and their executives.

Our approach to measurement is practical and employs thoughtful KPIs to make sure our clients achieve exactly what they set out to do in achieving their business objectives, not just those of the Media Department.

Our reputation for being a respected source of newsworthy, relevant, on-message media engagement is used to best effect for our clients. Corporate Image helps clients construct media policies to ensure that employees know what the rules are, and align these policies with Social Media policies for internal use.


Corporate Image has been behind the development of some of South Africa’s most powerful corporate brands. From alcohol to petroleum and leisure to retail, we have worked to create, develop and execute the enhancement or rejuvenation of the corporate brands of some of South Africa’s best known and most reputable companies.

Working right across the enterprise, we make sure corporate brands are built on solid, empirical and provable research, are extensively researched and then entrenched internally, and aligned closely with a company’s values, mission, and vision.

Corporate Image helps make corporate brands come to life. From ethics and reputation training to living the values and communicating the corporate brand to influential stakeholders and opinion-formers, to how the company is viewed externally, we ensure internal and external corporate brand alignment for our clients. In one celebrated case, we took a company from 19th most admired in South Africa to 1st – in one year.

We plan and execute internal, external stakeholder, consumer and industry research, corporate brand development and tactical execution planning, corporate brand and/or vision workshops for employees and management and brand communications services. We work closely with graphic designers who are involved in the total evolution or revolution of your corporate identity.


Corporate Image carefully prepares and manages the exposure of leaders in the organisation so that their communications with the media are on-message, thoughtfully targeted and newsworthy. They are positioned as industry commentators and leaders in their fields.

Corporate Image assists CEOs, MDs and Exco members to create bespoke messaging that takes advantage of their areas of expertise and wide experience, to help build the corporate brand and the company’s reputation.

We work with executives to make sure they are exposed to the best interview techniques they need to represent themselves and their companies. We make use of current and former media professionals across broadcast and print.


Employees are the strongest advocates and internal communications is as important as how the company represents itself externally. Corporate Image helps clients integrate their messaging internally so that what companies are saying to the outside world is fully supported internally to prevent dissonance and disconnection. We assist with programmes to support business performance, which improves employee alignment with personal and business KPIs and the key drivers and attributes of reputation.

Past work for clients in the past has included change communication, particularly after major restructuring, embedding new vision, mission and values, and ethics and reputation training.

Internal research and audits to establish benchmarks and assess current internal communications tools are also part of our service, and in the past this has served to course correct and improve the internal communications culture and performance.


From results presentations to listings, our professional team is able to support clients in making sure that key messages resonate in all financial communications. This ensures that key business objectives are professionally ventilated and that those who communicate with financial media support the overall messaging in the company’s business strategy. The work we do includes:

  • Financial calendar and market communications – our role for clients ranges from preparing media releases to working with them on presentation creation and Q&As, to investor research on expectations, logistics on webcasts or conference calls, invitation and RSVP process and managing all interviews.
  • M&As – we assist both listed and unlisted companies to support public offers or help them defend against hostile takeover bids. Post-merger and acquisition, Corporate Image assists management and employees with change management.
  • Listings/IPOs – Corporate Image formulates and then proactively distributes material that enhances key messages to help our clients to a successful full subscription listing. We provide carefully planned advice before, during and after a listing and help executives prepare for engagement. We provide advice on how a company should communicate with the investor community and the media post-listing. We also assist in change management for employees after a listing should the need arise.


 

Our clients



“We are able to contact them at all hours of the day and night, nothing is too much trouble, and I look upon Corporate Image’s MD as one of our most valuable assets.”
Chairman, one of SA’s largest retailers
“Thank you so much for all you have done for us at a pivotal time in needing to communicate the outcomes of the retail turnaround relative to what we set out to do.”
Director of one of the “big four” JSE-listed banks
“Many PR firms dispense advice, but very few genuinely understand the context and challenges facing corporate PR departments and are able to put themselves in the client’s shoes before suggesting a course of action.”
Communications Manager, JSE-listed telecoms company
A key attribute that sets them apart is their international experience and the ability to take corporate head office decisions and turn those into operational reality across multiple countries”.
Communications Manager, JSE-listed telecoms company
“I can’t say enough about the team at Corporate Image. The service they provide is the absolute best – they understand our business and our unique needs which ensure productivity and proven results.”
PR Manager, major JSE-listed leisure company