Pick n Pay has expanded its private label baby range to include Tiny Tots diapers. Offering a range from new born to size 6, Tiny Tots diapers have been designed to offer parents all the premium benefits they have come to expect from a nappy but at an everyday affordable price of R169.99.

Pick n Pay launched its Tiny Tots baby range last year and currently has a range of toiletry products and wipes. Thembi Mazibuko, product buyer at Pick n Pay, says that they have been refining the range’s offering to provide customers with trusted quality at better value.

“We are very excited about our newest product to the Tiny Tot range. We want to give parents peace of mind and have used the best and latest technologies to create a great nappy that will give your baby all they need to be happier for longer.”

Parents can expect an outer cover diaper that is soft and super-absorbent for daytime or nighttime. It also has stretchy sides for maximum comfort and fit, and elasticated leg cuffs to prevent unwanted leaks.

With an extra dry layer to quickly draw moisture away from your baby’s skin, the Tiny Tots diaper range offers up to 12 hours of protection (excluding the Tiny Tot Mini Size 2 diaper, which offers up to 8 hours’ protection). It also has ‘magical tubes’ absorbing channels that will ensure better liquid distribution, significantly reduced leaks and will help prevent the nappy sagging. Other benefits include a wetness indicator to let you know when the nappy is full.

“These features put this nappy range at the top in South Africa in terms of quality, but at a price our customers would really love,” says Mazibuko.

She says that they want to satisfy customer’s individual needs by tailoring not only their product range but their offering.

“We know that parents have unique needs when it comes to their bundles of joy and we want to add value where they really need it. This saw us launch our Pick n Pay Baby Club earlier this year for all parents – whether they are expecting, teaching their mini-me their first words or racing after a toddler. The Baby Club offers tailored discounts and deals across all baby products in-store, and members also get 3 x Smart Shopper points on all their baby purchases.”

ENDS

www.picknpay.co.za 

Issued by Corporate Image on behalf of Pick n Pay


NOTES TO EDITORS

About Pick n Pay’s Baby Club

Sign-up for the FREE Pick n Pay Baby Club and receive 3 × Smart Shopper points on all baby products (including Clothing), plus great discounts every month. Members also get a free copy of the quarterly Baby Club Magazine, sent directly to their postbox. To find out more, and to sign up, visit www.picknpay.co.za/babyclub or SMS your Smart Shopper card number for free to 30651.

Pick n Pay Tiny Tots nappy sizes / prices

Item description Kg Pack size Price
PnP Tiny Tots Mini size 2 3–6kg 94 R169.99
PnP Tiny Tots Midi size 3 5–9kg 76 R169.99
PnP Tiny Tots Maxi size 4 8–16kg 66 R169.99
PnP Tiny Tots Maxi Plus size 4 9–18kg 62 R169.99
PnP Tiny Tots Junior size 5 11–23kg 52 R169.99
PnP Tiny Tots XL size 6 15kg + 44 R169.99