Corporate Image is one of South Africa’s leading communications and public affairs consultancies.


Formed in 1987 and operating independently, it has been extensively involved over the years with the corporate FMCG, financial and industrial sectors.


In an Ipsos Markinor independent research survey into PR agencies in South Africa, conducted amongst editors, deputy editors and consumer journalists in 2011, Corporate Image was rated the highest of all PR companies in all categories, including overall professionalism, integrity, standard of press releases, understanding of clients and sectors, being proactive and providing service to clients.


The company has particular expertise in reputation research and management and corporate brand strategy, with a focus on corporate communications, media liaison, research, positioning strategies, crisis communications and issues management. We have successfully completed bids and conducted JSE listings, as well as managed major corporate crises, investment issues, significant corporate brand and identity re-vamps, and employee programmes ranging from transformation to share schemes.


In addition to corporate communications and strategy, Corporate Image has a consumer brand and entertainment division that specialises in building brand equity, engaging opinion formers and managing media relations, including traditional media channels and special and online platforms.

The company has a strong yet broad client-base, including some of South Africa’s best known brands and blue chip companies. Inherent in our dealings with all clients is an exclusivity agreement, which precludes our working for any competitor in any sector. Most of Corporate Image’s key clients have been retained for a decade or more or at least since inception.

Along with senior communications professionals, we hire specialist writers, former journalists and researchers, who all bring a degree of expertise to a client’s business. Our staff complement includes extensive local and international experience and skills, from social media to public issues management and publicity.

We are a level 2 BBBEE contributor.

Corporate Image has won a number of South African awards for its client work and internationally. Corporate Image won the 2003 IPRA award for the Top Institutional Campaign in the World and the 2003 IPRA Award for the project that used the best primary, secondary and tertiary research in communications in the world.


Our clients


“We are able to contact them at all hours of the day and night, nothing is too much trouble, and I look upon Corporate Image’s MD as one of our most valuable assets.”
Chairman, one of SA’s largest retailers
“Thank you so much for all you have done for us at a pivotal time in needing to communicate the outcomes of the retail turnaround relative to what we set out to do.”
Director of one of the “big four” JSE-listed banks
“Many PR firms dispense advice, but very few genuinely understand the context and challenges facing corporate PR departments and are able to put themselves in the client’s shoes before suggesting a course of action.”
Communications Manager, JSE-listed telecoms company
A key attribute that sets them apart is their international experience and the ability to take corporate head office decisions and turn those into operational reality across multiple countries”.
Communications Manager, JSE-listed telecoms company
“I can’t say enough about the team at Corporate Image. The service they provide is the absolute best – they understand our business and our unique needs which ensure productivity and proven results.”
PR Manager, major JSE-listed leisure company