CCBA beefs up executive with key appointments ahead of listing

Coca-Cola Beverages Africa (CCBA) has made two key appointments to the company’s executive committee as it prepares for a listing as a publicly traded company and accelerates its sustainability strategy.


CCBA CEO Jacques Vermeulen announced the appointment of Andrew Musingo as Chief Integration Officer and Tshidi Ramogase as Public Affairs, Communications and Sustainability Director, both with effect from August 1.

Bottling and consumer goods veteran Musingo will be integral to the team preparing the company for listing as a publicly traded company, while the seasoned Ramogase will drive CCBA’s ambitious goals in waste management, water stewardship, local sourcing, climate change and economic inclusion of youth and women.


Vermeulen said Musingo would be tasked with enabling key strategic objectives at CCBA, with a strong focus on rolling out and entrenching the company’s integrated operating model and supporting the transformation of CCBA to a listed company.


“He will also build linkages between group-wide projects and ensure they are integrated into a total CCBA transformation plan,” said Vermeulen. “Ramogase’s role is essential to deliver CCBA’s 2025 long-term ambition to overachieve on our sustainability targets and, in the short term, to deliver on our 2021 recycling commitments.”


Ramogase occupied the same role at the company’s South African subsidiary since 2016, and before that at Amalgamated Beverage Industries from 2010. She has previously worked in human resources and corporate affairs for leading multinationals across the mining and FMCG industries, including BHP Billiton, Unilever and The South African Breweries.


Musingo has broad leadership experience spanning more than 25 years, across service and consumer goods industries in the USA, South Africa, Kenya and Tanzania, including previous roles as Public Affairs and Communications Director in CCBA’s International Division, and at Nairobi Bottlers Ltd under the umbrella of Coca-Cola Sabco as Commercial Director and Finance Director. Prior to his appointment as Chief Integration Officer, Musingo was the General Manager of CCBA Tanzania, a position he held since January 2020.


The Coca-Cola Company and CCBA announced in April that Africa’s biggest Coca-Cola bottler would be listed within 18 months in Amsterdam and Johannesburg, with Amsterdam as the primary exchange.

The listing is intended to deliver a broad, supportive, long-term investor base for the ongoing development of the CCBA business.



Categories: Coca-Cola Beverages South Africa.