V&A Waterfront Artist Alliance Incubator Programme

V&A Waterfront Artist Alliance Incubator Programme continues to showcase Cape Town’s creative future. The creative economy, with talents across diverse disciplines often takes center stage on social media, billboards, and through brand collaborations. However, not all partnerships benefit every creative equally.

In a landscape where some brands prioritise their own interests over fair compensation for artists, exploitation can often remain unseen, impacting creatives negatively. This is why the importance of access to information and industry education for creatives becomes paramount. The V&A Waterfront’s Artist Alliance Incubation Programme was born from exactly that need and on the belief that creatives who Live their Art, deserve to Be Heard.



Categories: V&A Waterfront.