It is common that in times of economic difficulty, companies tend to cut back on PR, often not understanding that this is the least expensive and most credible form of consumer communication. We help clients understand the value to be gained from inventive consumer PR with programmes that work very effectively as part of an overall marketing strategy.
We strategise and execute effective communication that cuts through the clutter and elevates the brand’s identity, its values and what association with the brand offers consumers. Consistent messaging as part of the marketing mix is much more likely to reach the correct target audiences and achieve sales uplift. People are increasingly looking to be engaged by brands and not given the hard-sell, and Corporate Image takes this into account when formulating effective campaigns.
With social media now so powerful in the consumer space, the opportunity lies in directly accessing consumers in the media they want to read, in the way in which they want to be spoken to. Corporate Image works with highly regarded social media experts to make sure brands are exposed in the most efficient and cost-effective way possible. While many of our clients use social media agencies to run Facebook pages and Twitter accounts, we monitor and advise on sensitive topics and keep up to date with issues and work closely with social media agencies who are retained to manage day-to-day interaction.
Corporate Image has devised, planned and executed public relation campaigns that range from supporting major concerts, to press launches, VIP engagements, and brand events. Other services include:
- Negotiating quid pro quos with media on spend
- Content optimisation
- Video and multimedia strategies and management of production
- Paid media strategies for digital, print and outdoor