With a wide range of experience in advising clients on building their reputations and corporate brands – from day-to-day news to more critical situations – we target news strategically across the media landscape where clients most want to be seen by the people who most influence their business.
Corporate Image takes time to understand our clients, their competitors, and their industries, and our sole focus is on developing, protecting, and enhancing their enterprise value. We make use of our nearly three decades of experience with some of South Africa’s most challenging cases, and have the global reach and on-the-ground experience to help you no matter what issue you’re trying to manage.
Our experience is multi-sectoral, and our staff are skilled planners and communicators who bring their knowledge, passion and sense of detail to match clients’ needs and strategies. We have a broad network of specialists who can be called upon to provide particular experience, from academics to economists, environmentalists, and graphic designers.
Corporate Image works for some of the country’s most admired blue-chip companies – some of them for over two decades – using our expertise in communications strategic planning and execution, and our wide industry experience to help clients develop distinctive positions in the marketplace.
We employ multiple tools including communications with business, financial, and trade media, thought industry pieces, proactive industry-related commentary, speechwriting and new product development, corporate activity, and executive profiling.
Corporate Image is known for working throughout the organisation, exposing internal experts in their fields to the media and helping them tell their stories in a compelling and engaging way. We help build the corporate enterprise through tailored communications strategies that take advantage of opportunities presented by developments in the industry or by the media and what they are covering.
Corporate Image is best known for its professional, targeted, and immaculately researched and prepared media engagements.
Corporate Image has been behind the development of some of South Africa’s most powerful corporate brands. From alcohol to petroleum and leisure to retail, we have worked to create, develop and execute the enhancement or rejuvenation of the corporate brands of some of South Africa’s best known and most reputable companies.
Corporate Image carefully prepares and manages the exposure of leaders in the organisation so that their communications with the media are on-message, thoughtfully targeted and newsworthy. They are positioned as industry commentators and leaders in their fields.
Employees are the strongest advocates and internal communications is as important as how the company represents itself externally. Corporate Image helps clients integrate their messaging internally so that what companies are saying to the outside world is fully supported internally to prevent dissonance and disconnection. We assist with programmes to support business performance, which improves employee alignment with personal and business KPIs and the key drivers and attributes of reputation.
From results presentations to listings, our professional team is able to support clients in making sure that key messages resonate in all financial communications. This ensures that key business objectives are professionally ventilated and that those who communicate with financial media support the overall messaging in the company’s business strategy. The work we do includes: