Generally, we believe that professional reputation management falls within four stages of evolution. We help companies proceed from the baseline to the most evolved phase – Strategic Reputation Management.
The kinds of activities we would include would range from reputation risk assessment (using a bespoke tool on project risk called The Reputation Automated Project Risk Assessment Tool©). We use a tool called The Reputation Performance/ Perceptions Model© to measure the difference between perceptions and what a company is practically delivering, so that an adjustment can be made either to the way in which a company is communicating with its stakeholders, or whether an adjustment to the way they do things is necessary to move the needle.
Internal training on both ethics and reputation management is also a part of Corporate Image’s suite of services. Our programmes for staff are interactive, often fun and encourage employees to take personal accountability for promoting, enhancing and protecting their employer’s reputation. Practical examples are used throughout the business to make sure employees can identify their role in the process.