Corporate Image is one of South Africa’s leading communications and corporate affairs consultancies.
Formed in 1987 and operating independently, we have been extensively involved over the years in the financial services; food, beverage & agriculture; retail; telecommunications & technology; and leisure & entertainment industries.
The company has a core competence and competitive advantage in reputation building and management, and crisis communications, and a strong yet broad-based blue-chip client list that includes some of South Africa’s biggest companies, most of which are JSE-listed.
We are renowned for our excellent C-suite relationships and provision of well-considered strategic counsel to many Chief Executives, Excos and other executives at large, listed companies over the years. Agency staff have direct and intimate (not arm’s length) knowledge of working in African countries for the past two decades.
An Ipsos independent research survey into PR agencies in South Africa, conducted among editors, deputy editors and consumer journalists, rated Corporate Image the highest of all PR companies in all categories, including overall professionalism, integrity, standard of press releases, understanding of clients and sectors, being proactive and providing service to clients.
In addition to corporate communications and strategy, Corporate Image has a consumer brand and entertainment division that specialises in building brand equity, engaging opinion formers and managing media relations, including traditional media channels and special and online platforms.
The company has a strong yet broad client-base, including some of South Africa’s best known brands and blue chip companies. Inherent in our dealings with all clients is an exclusivity agreement, which precludes our working for any competitor in any sector. Most of Corporate Image’s key clients have been retained for a decade or more or at least since inception.
Along with senior communications professionals, we hire specialist writers, former journalists and researchers, who all bring a degree of expertise to a client’s business. Our staff complement includes extensive local and international experience and skills, from social media to public issues management and publicity.
Corporate Image has won a number of international and local awards for our client work.
Internationally, we were awarded Best Public Relations & Communications Agency in South Africa at the 2019 MEA Markets African Business Excellence Awards. We have also won two International Public Relations Association (IPRA) Awards – one for the Top Institutional Campaign globally and another for the Best Campaign Using Primary, Secondary and Tertiary Research in Communications globally.
Our local awards include a 2015 African Excellence Award for Content Marketing Gold, a 2013 Excellence in Public Relations (Gold Circle Award), and various SA Financial Mail PRISM Gold & Veracity Awards.
This said, while we have been pleased each time we’ve won an award, it has usually been when a client or partner agency has nominated us. We do not ordinarily enter awards. Our work is confidential and very sensitive – the industry is awash with awards for minor-scale and often product-related PR, which we do not do.