brand building

We have played an integral role in the development of some of South Africa’s most recognised corporate brands.

From alcohol and petroleum, to leisure and retail, Corporate Image has worked to create, develop and execute the enhancement or rejuvenation of the corporate brands of some of South Africa’s best-known and most reputable companies.

Working right across the enterprise, we make sure corporate brands are built on solid, empirical and provable research, aligned closely with a company’s values, mission, and vision, and then entrenched internally.

Corporate Image helps bring corporate brands to life through ethics and reputation training, living the values, communicating the corporate brand, engaging influential stakeholders and opinion-formers, and managing how the company is viewed externally.

We also make sure there is internal and external corporate brand alignment for our clients: in one celebrated case, we took a company from 19th most admired in South Africa to 1st – in one year.

We plan and execute internal, external stakeholder, consumer and industry research; corporate brand development and tactical execution planning; corporate brand and/ or vision workshops for employees and management; and brand communications services. Corporate Image works closely with graphic designers who are involved in the total evolution (or revolution) of a client’s corporate identity.