‘Public affairs’ is a term generally used to describe a company’s relationship with external stakeholders and as an industry, has evolved over the last 20 years, from being optional to being an operational necessity. Stakeholders could range from politicians to public servants, environmental pressure groups, local communities, trade associations, think tanks, business groups, charities and unions. While public affairs is often confused with lobbying, the latter is in fact only one aspect. Importantly, PR activities should never put a strain on public affairs relationships.
We have been extensively involved over the years with the ﬁnancial, industrial and political sectors. Corporate Image has completed successful bids or tenders in key industries including those in contentious industries.