Our team
Tamra Veley
Managing Director
30 years’ experience in public relations, corporate communications and reputation building and management. Extensive licence-to-trade experience through SAB (SABMiller), Sun International, BAT and Vodacom. Global reputation expert and recognised crisis communicator. Master’s Diploma in Strategy, University of Oxford, MA Change Management, HEC Paris/University of Oxford, MSc Business Research, MCI Innsbruck, Doctorate, University of Monaco.
Craig Atherfold
More than two decades’ experience in communications, having counselled clients across industrial, financial and professional services sectors. Familiarity with aligning stakeholders to develop and manage corporate communications schedules, and acting as a key point of contact in preparation of media and crisis engagement. LLB in Law and Communication from the University of South Africa.
Craig Dodds
Former political editor and columnist for Independent Media with almost unparalleled political insights and extensive network of media contacts. Trained opinion writer with 20-year career in journalism, and strong grasp of news agenda dynamics. Insightful understanding of political and economic climate. BA (Honours) degree in English from the University of Cape Town.
Enid Vickers
Extensive knowledge across multiple industries, including oil, investment, property, gambling, leisure, tourism and FMCG, and vast communications experience from time spent at top South African and international advertising agencies. Skilled in writing and interpreting news values and high-level crisis communication. BA in Communication Science from the University of South Africa.
Janine Caradonna
Almost a decade of PR and communications experience in leading professional and financial services companies and consumer brands. Expert in integrated planning and implementation, writing, and client and media liaison. PR Diploma from Varsity College, with a social media qualification from Red & Yellow/USB-ED.
Michelle Swanepoel
Over two decades experience in the earned media industry, consistently delivering exceptional campaigns that have directly influenced share of voice, driven growth, and increased market share for leading B2C and B2B brands in South Africa. Expertise lies in crafting compelling brand narratives underpinned by impactful communication strategies. Strategic about leveraging both digital and PR initiatives to enhance brand visibility and audience engagement, across a wide range of platforms and industries. Widely respected for collaborative approach, strategic foresight, meticulous planning, and steadfast commitment to achieving business objectives. Thrives on cultivating meaningful relationships with key stakeholders, raising public awareness around social issues through CSI initiatives. Over the years, contributions to brand communications have consistently delivered measurable impact.
Lee-ann Strydom
More than a decade of experience in public relations and event management, with an eye for detail and skill in media buying. Client experience spans varied industries, including Pick n Pay, BAT, Oceana Group and Mr Price. Diploma in PR from the Cape Peninsula University of Technology and certificate in social media from GetSmarter/UCT.
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Sibabalwe Phathani
Experienced in Public Relations and Communications with a strong background in media relations, influencer marketing, and social media management, with expertise in campaign planning and management. Holds a Bachelor’s degree in Public Relations from the Cape Peninsula University of Technology.
Abiel Lesenyeho
Graduated Corporate Image’s graduate programme in 2023. Has over five years of PR and Marketing experience. Expert in Influencer Marketing with experience in media monitoring, research, writing, event coordination, campaign management, reporting and media relations. BA Public Governance double majoring in Public Administration with law and Politics from North West University-Potchefstroom; BA (Honours) Development Studies from the University of the Western Cape.
Sheri Cohen
More than a decade of experience in investor relations and financial PR, and expert in crisis management, financial public relations and pre- and post-listing requirements. Outstanding media relationships across the board. Bachelor of Business Science majoring in Economics, with Honours in Marketing from the University of Cape Town.
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Sure Kamhunga
Trained journalist with more than 25 years’ experience in financial journalism. Edited at leading financial publications and news agency organisations in Zimbabwe and South Africa. Former Financial Services Editor at Business Day, and extensive corporate experience with Alexander Forbes and Absa.
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Claire Williams
Senior Account Director leading strategic communications for clients in financial services, retail, tourism and hospitality, manufacturing, mining, and professional services. Specialises in reputation management, crisis communications, media relations, and stakeholder engagement, delivering impactful results across diverse industries.
Before joining Corporate Image, Claire held senior roles in the PR and communications sector, where she was responsible for growing client portfolios, driving business development, and leading high-performing teams. She has extensive experience in creating tailored communication strategies and managing complex client relationships.
Holds a Bachelor of Journalism from Rhodes University and is skilled in strategic communications, client growth, and team leadership.