Pick n Pay today launched PnP Mobile, South Africa’s newest Mobile Virtual Network Operator, which will use MTN’s mobile network infrastructure to offer customers prepaid, SIM-based access to services including airtime, data, and SMS. A tiered rewards system for Smart Shopper customers will enable them to earn up to 2.5GB in free data rewards each month. Boxer Superstores is also expected to launch a SIM card soon.
Smart Shoppers will earn data rewards in addition to loyalty points when shopping at any Pick n Pay store countrywide. This will include Express, Clothing, and Liquor stores.
For every R10 spent in store, customers will instantly earn 5MB in data. To qualify for this reward, customers will need to link their Smart Shopper card and top up their PnP Mobile SIM card with at least R50 over a 30-day period.
Customers will be able to register their new SIM card without any paperwork and within minutes through Pick n Pay’s new paperless RICA facility, expected to launch in 500 selected stores later this year.
“Mobile technology is core to South Africans’ way of life and an essential part of the monthly grocery shop. Our country has a very high mobile phone penetration, but data costs have been a barrier. We believe expanding our services to enter the mobile market will benefit millions of our customers.
“This is an outstanding innovation for our customers, and we’re very excited about the extra benefits they will earn. Innovation has been absolutely central to creating South Africa’s favourite loyalty programme and this new Smart Shopper innovation means that customers walk out our stores with affordable groceries, points on their card and now free data on their PnP Mobile SIM card,” says Richard van Rensburg, Chief Technology and Services Officer at Pick n Pay.
“Our pricing will be simple, transparent and competitive with other providers plus we’ll be offering substantial free data rewards just by shopping in our stores,” he adds.
Instant data rewards will be determined by customers’ PnP Mobile spend, and will range from 250MB up to 2.5GB each month, depending on their tier. For example, if a customer topped up their PnP Mobile SIM card with R100 and spent R1,000 on groceries, they would earn 500MB in data rewards. The free data rewards are in addition to the data or airtime customers would have purchased with their R100 mobile spend.
Data rewards will be instantly loaded onto a customer’s SIM card after each shop. Customers will continue to earn Smart Shopper points for every shop – along with other benefits – from swiping their Smart Shopper card. These include instant Smart Price savings and personalised discounts.
“We recently launched our mobile virtual network operator (MVNO) services and we are delighted to partner with Pick n Pay to offer customers more value and services. Customers harnessing MVNO services, such as PnP Mobile, benefit from broader and more affordable service offerings and can manage their activity in one place – essentially integrating their virtual lives,” says Quintus De Beer, Executive for Managed Network Services at MTN SA.
Pick n Pay’s Smart Shopper technology has enabled an efficient solution to link PnP Mobile rewards. This gives Pick n Pay the ability to offer customers instant rewards, directly to their SIM, once completing payment at the till point. There is no delay in customers having to wait for a voucher.
PnP Mobile will join Pick n Pay’s growing list of value-added and financial services offered in store to save customers time and money. This includes the ability to do their banking with our Deposits at till points service or TymeBank.
For more information, please visit: www.pnp.co.za/pnpmobile
-Ends-
