Pernod Ricard has wholly acquired luxury African gin brand Inverroche. The sale of the remaining Inverroche shares not owned by the Group was concluded on 6 February 2025. Inverroche is now Pernod Ricard’s first wholly owned African spirit brand. Sola Oke, Managing Director of Pernod Ricard Africa says “Africa is a market with great potential for Pernod Ricard. Our investment in Inverroche demonstrates the continued commitment of our group to Africa, and our belief in the continent’s potential as a significant white space opportunity in the world for the Premium+ Spirits & Champagne segment. This is an important milestone in
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A group of eight township furniture makers have between them created 42 jobs and generated a turnover of R2 million since joining a two-year entrepreneurial development programme. The group graduated from the programme at a ceremony held at the Pernod Ricard Foundation yesterday. John Baptiste Mathebula and Manyane Rantai, co-directors of Add Decor and Projects, turned their creative vision into concrete profits – and employment for members of their community – after learning the craft of furniture making as part of the Pernod Ricard Makers Programme, in partnership with the Gauteng Provincial Government and the Furniture Technology Centre Trust (Furntech).
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