Issues generally follow a lifecycle and the movement between phases can be swift if handled correctly. Critical is knowing when to escalate an issue and begin handling it proactively to prevent a crisis from happening. Corporate Image assists in monitoring issue trends and acting proactively to prevent the evolution into crisis. While it may be difficult to anticipate the exact nature of a crisis that may occur, it is distinctly possible to anticipate and plan for reputation risk to position yourself more effectively to handle one.
For the bulk of our clients, we have formulated extensive issues guides for the company that are used, both internally and externally, as a resource for quick reference on the company’s view on certain issues. Not only does this make responding to media or other stakeholders much faster, but if made available internally, helps employees become key ambassadors for the company by being able to articulate the company’s position on key issues.